10 Questions to Ask Your Search Marketing Firm
January 14, 2012
“Search marketing has become one of the fastest growing segments of marketing for both business- to-consumer as well as business-to-business dealerships. According to a recent study by Forrester Research1, U.S. spending on search engine marketing is growing at a rate of 26% per year and will be a $25 billion industry by 2012. In tough economic times, many dealerships are drawn to the precise measurability of paid search compared to other forms of traditional advertising. The question becomes how best to allocate their costs, maximize their ROI, and deploy their internal resources.”
http://advanceddealersystems.com/adsnewsletter/10_Questions_to_Ask_Your_Search_Marketing_Firm.html
Do You Really Need Your Own Mobile App or a Better Website?
January 12, 2012
“The short answer might be no, as a number of website developers are beginning to think in terms of extending the core web apps to better handle mobile devices, such as iPads and other tablets. This flies in the face of current trends, so let’s consider the pros and cons.”
http://www.readwriteweb.com/hack/2012/01/do-you-really-need-your-own-mo.php
How Search Engines Work
January 11, 2012
“It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the beginning of 2010 when I took it offline.”
http://searchenginewatch.com/article/2136667/How-Search-Engines-Work
A Good Approach To Search For The Ideal SEO Services
January 10, 2012
“Among the greatest ways to ensure that your company is able to bring in good-quality visitors to your website is by means of effective search engine optimization techniques. However, if you don’t have plenty of time available, this may be a pretty tough method, as there are a lot of areas in search engine optimization that you have to concentrate on to find out the best results.”
http://www.deadlyseo.com/seo/a-good-approach-to-search-for-the-ideal-seo-services/
10 Tips to Hire a Great SEO Agency
January 10, 2012
“Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obvious solution is to turn to an agency. But which ones can be trusted and which will under deliver and overcharge? Before just picking the number one result in a Google search for “SEO,” make sure to investigate the agency.”
http://www.practicalecommerce.com/articles/3279-10-Tips-to-Hire-a-Great-SEO-Agency
Choosing an SEO Agency – Everyone needs SEO
January 10, 2012
“In a world where we are bombarded with more and more choice, how do you get your message heard above the din of clamoring advertising on the television with annoying theme tunes like, “we buy any car” or who can forget “its’ fun to shop at confused.com”. Well the simple answer is online marketing. From a business point of view Search Engine Optimisation or SEO has to be the answer.
SEO is one route to market that has no boarders or class distinctions, it offers a democratic approach to any size business weather you’ve a small start-up or a multimillion pound corporate giant. The only pre-requisite is good quality compliant practices from your marketing agency. So as a business what should you be looking for when trying to find an agency to work on your behalf?”
What the SEF is Your SEO Doing?
January 3, 2012
SEF = search engine friendly
“I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t.”
http://www.searchenginejournal.com/what-the-sef-is-your-seo-doing/38413
Should You Do It Yourself (DIY) or Pay the Experts (PTE)?
December 29, 2011
“It’s the big mistake that we have the power to fix. But it’s also the kind of thing that we could spend a lifetime getting wrong—without intervention. When should you do it yourself (DIY) and when should you pay the experts (PTE) to do it for you?”
http://smallbiztrends.com/2011/12/do-it-yourself-pay-experts.html
Spotting Best Search Engine Optimization Services For Your Company
December 28, 2011
“An honest Infography by SEOBook.com that shows you the real picture of SEO services today
Finding the best SEO for your website’s high SERPs is like buying lemons, or is it? This info-graphy that is based on a concept illustrated in Nobel Prize winner George Akerlof’s paper titled, ‘A Market for Lemons’, best explains on how businesses today face the dilemma of choosing the best SEO companies offering the most workable SEO services. And if one is unable to achieve that, do they go ahead and do some in-house SEO? Does that seem to work in any long-term way?”
Hidden Costs of SEO
December 21, 2011
“Search engine optimization is a technical process, not marketing. Few people make that distinction and they do that only rarely. SEO can only be a business practice for consultants and agencies; otherwise, it is a technical process that you integrate into your business practices.”
http://www.seo-theory.com/2011/12/21/hidden-costs-of-search-engine-optimization
