SEO is a Strategy, Not a Tactic
“There’s a key problem with how content marketing is implemented by many SEO-focused agencies and practitioners, argues Lee Odden.
Creation of “content” has escalated to amazing levels but there is a lot of that content fails to achieve the desired objective. In the midst of keywords, links, rankings and search algorithms there are several important pieces missing.
SEO tends to be viewed as very tactical when it’s actually not only an important piece of a business internet marketing strategy, but it’s a compelling way to view online marketing overall. I’m talking about an “Optimized” state of mind that focuses on customers more than keywords and outcomes more than the trendiest online platforms.”