What the SEF is Your SEO Doing?
SEF = search engine friendly
“I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t.”
http://www.searchenginejournal.com/what-the-sef-is-your-seo-doing/38413
Bring the Traffic 