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10 Questions to Ask Your Search Marketing Firm

“Search marketing has become one of the fastest growing segments of marketing for both business- to-consumer as well as business-to-business dealerships. According to a recent study by Forrester Research1, U.S. spending on search engine marketing is growing at a rate of 26% per year and will be a $25 billion industry by 2012. In tough economic times, many dealerships are drawn to the precise measurability of paid search compared to other forms of traditional advertising. The question becomes how best to allocate their costs, maximize their ROI, and deploy their internal resources.”

http://advanceddealersystems.com/adsnewsletter/10_Questions_to_Ask_Your_Search_Marketing_Firm.html

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