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How to Pick the Right Name for Your Business

“Abstract or dead simple? Clever irony? Cute and playful? There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt.

Yet, the stakes couldn’t be higher. A business begins with a name — the cornerstone of company identity that shapes branding, company tone and first impressions. Whether you’ll be name-brainstorming yourself or have hired a branding firm, here are a few tips to help you pick the right name for your new business.”


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